Leading London media law firm Wiggin needed to develop their brand that would better support the needs of their clients, and articulate their bold new strategy both externally and internally.

Held back at times with their previous brand, they needed an approach that was dynamic enough to speak to new media contenders such as Vice, yet still hold the credibility that a luxury client such as LVMH would demand.

As the legal challenges of many of their clients are the result of a fast-evolving world of content and emerging technologies, it made sense to deliver a brand that was both content-led and flexible enough to deliver this across all platforms and channels.